The collaboration between Lacoste and Tyler the Creator was launched exclusively at Mini Shop Madrid, and we assigned some of the capital's cool kids the task of putting up some of the store's vinyls, after a while they quit on us to run around the city and have some ice cream.

Adidas Originals asked Mini Shop Madrid to choose a creative ambassador to wear their model #XModelPack sneakers and exhibit them alongside a biographical video of their pick at the Adidas Hall of Fame in Paris. We developed and produced LIGHTEN UP — filmed and edited by Guillermo Mendo — a look into the work and thought process of light designer, light builder and light lover Oscar Barrios (380-750).